Hey W&W!

This week’s episode was a special one for me. I’ve had the honor and privilege of getting to walk through life and business with our guest, Jessica, for over 6 years now!

We met before Covid, and when the pandemic hit, Jessica’s in-person events business disappeared overnight. She went through some major trials during that time, forcing her to see that her identity was wrapped up in money and success. In this episode, she shares what that was like and what allowed her to come out of those 2 years of loss, even stronger than she was before.

If you’ve ever feared losing your businesses, source of income, and anything that is important to you, then what Jess shares will be so freeing!

Take a listen and enjoy!

💛 Jordan

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In Today’s Episode...

What happens when your entire financial reality and business identity disappear overnight? Host Jordan sits down with close friend and multi-million dollar company leader Jessica Diers. Jessica takes us back to the traumatic onset of the COVID-19 pandemic, which completely wiped out her live events and trade show business for nearly two years. She opens up about her raw journey through self-will, rock bottoms, four years of early sobriety, and the eventual spiritual expansion that allowed her to rebuild a radically more fruitful company by letting go of the outcomes.

More About Jessica Diers

Jessica Diers is the owner and CEO of Diers Exhibits, a national experiential marketing and custom trade show design agency. While she leads a multi-million dollar business today, Jess actually built her career from the ground up within the family company her father founded in 1996. After returning from a transformative period studying abroad in Australia, she initially joined her dad’s business to help write content, but quickly realized she had a major knack for sales. In the early days, she balanced working 4:00 AM shifts as a Starbucks barista with spending her afternoons grinding through cold calls to secure her very first clients.

Over the next decade, Jess leaned into her love for communication and growth, eventually spearheading a complete corporate rebrand and buying the company out to take over full ownership. Today, she focuses on scaling Diers Exhibits into a 100% woman-owned national industry leader, crafting immersive brand stories for large-scale national events. Outside of running the agency, Jess is deeply passionate about mentoring other entrepreneurs, championing transparent leadership, and helping professionals navigate the grueling realities of modern hustle culture.

Connect with Jess → Instagram LinkedIn Website Threads

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Alright, you guys…

This conversation with Grace Jones is so powerful!

As someone who has been in personal growth and development and also dabbled in New Age Spirituality for a decade, I resonated with a lot of what Grace shares. While my story did not lead to the same outcome as hers, there are many things I never even considered. I took them at face value and didn't question them.

Grace shares her story of ending up in psychosis after seeking peace and freedom from anxiety through New Age Spirituality 😳 How? You’ll have to listen to hear it all.

But there is SO much wisdom in this episode about how to know if certain personal growth and spiritual practices are good (and from God) OR are potentially harmful, misleading, and deceptive.

As we grow in our walk with money, finances, and growth, it’s inevitable that we are going to come across practices like manifestation, Law of Attraction, vision boards… you name it! So, I hope you enjoy this episode where we debunk a lot of what is out there so you can find the path to true wealth that is rooted in GOOD, not evil.

Let me know your thoughts in the comments… I’d love to hear from you!

💛 Jordan

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In Today’s Episode...

What happens when the things you use to heal actually break you? Jordan sits down with her friend Grace Jones, co-founder of Heavenly Dew Naturals, to talk about the hidden traps of the New Age world. Grace opens up about leaving a judgmental church background for the promises of yoga, meditation, and manifestation.

But when severe anxiety hit her, her search for a cure took a dangerous turn—leading to intense breathwork training in India and a severe psychological break that left her hospitalized in Vietnam. Grace shares how she survived that crisis, healed her old church hurt, and finally found mental freedom through a deliverance prayer session.

Jordan and Grace talk about the exhaustion of trying to save yourself, how radical forgiveness physically heals the body, and how they both traded the constant anxiety of manifestation for the real peace of resting in Jesus.

More About Grace Jones

Grace is the founder of Heavenly Dew Naturals, a clean skincare brand born out of a desire for simplicity, trust, and real skin restoration. Before launching her company, Grace spent years navigating high-stress environments, including working in private protection as a bodyguard. That intense, demanding career path initially led her to seek out wellness and meditation simply as a way to decompress and manage physical stress.

After stepping away from both the corporate protection world and her subsequent journey through unregulated spiritual circles, Grace completely pivoted her life. Frustrated by a market flooded with overly complicated skincare products containing long, unpronounceable chemical lists, she began whipping up natural formulations directly in her own kitchen.

Today, Grace runs Heavenly Dew Naturals alongside her husband, focusing on small-batch, faith-inspired products designed to help women nourish and heal their skin without fear or overwhelm. Her mission is rooted in making life simpler, stepping away from constant striving, and building a business grounded in authentic, transparent care.

Connect with Grace → Website Instagram

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Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

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Hey Wealth & Wisdom community!

Christine and I recorded this episode over a month ago, so I honestly forgot all that we covered. After re-listening to this episode, all I can say is… DANG!

Christine Van Diest is a good friend of mine, and someone who I can always count on to speak honestly and bring truth to my life. And that is exactly what she does in this episode.

She shares her raw and honest story of healing and transformation after infidelity. Her and her husband Steve are now happily married and have grown SO much in the process.

Even if infidelity isn’t a part of your story, I promise that there is something here for you! Especially if you have…

• people-pleasing tendencies,

• a hard time speaking up,

• struggle with shame in any way, and/or

• found yourself in patterns or habits that you aren’t proud of.

Make some time and check out this episode… I promise, you will not regret it!

💛 Jordan

Subscribe now

In Today’s Episode...

Host Jordan continues her powerful conversation with coach and mentor Christine Van Diest, diving deep into how we break free from shame, stop projecting our unmet needs onto our partners, and rediscover who we were truly created to be.

Christine shares practical insights on shifting from fear to curiosity, avoiding the burnout of performance-based living, and the incredible healing power of allowing yourself to dream again. Tune in for an inspiring discussion on silencing the inner critic, finding your voice, and stepping fully into your true identity.

More about Christine Van Diest

Christine is passionate about living life to the fullest, loving her family, growing her faith in Jesus, laughing with friends, traveling, cooking, eating, speaking Spanish, and empowering others to look and feel their best.

“Today, I help women uncover what’s keeping them stuck, reconnect with who God created them to be, and live with renewed purpose.

Through Christ-centered coaching, strength training, simple nutrition, and soul-care rhythms, you’ll learn to lead, love, work, and dream from identity instead of pressure.”

Connect with Christine → Website Instagram Linkedin

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Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

Subscribe now

Hey Wealth & Wisdom community!

The conversation that I have with Bryan on this episode really set me free in many ways. I’ve always been someone with a TON of different passions, interests, hobbies, etc. And somewhere along the line, I stopped engaging in a lot of the things that used to bring me joy!

I have a husband, 3 young kids, a business/mission that I’m passionate about… And somewhere along the way, I picked up a belief that if it’s not “productive” (aka profitable or directly time with my family) then it’s not worth it.

But we are created to CREATE. And if we aren’t freely creating… our souls begin to hurt.

If you find yourself in the same camp… definitely check out this episode. It’s an important conversation and I’m so grateful for my friend Bryan’s deep wisdom on this topic!

Time to embrace the concept of being a GENERALIST…

Enjoy!

💛Jordan

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In Today’s Episode...

Jordan sits down with multi-passionate coach Brian Pardue to challenge the cultural pressure of being a narrow specialist. Together, they discuss the freedom of embracing being a “generalist,” bust common myths about the “Jack-of-all-trades, master of none” concept, how to navigate societal expectations without falling into anxiety or avoidance, and why true passion and skill mastery should always start with genuine curiosity rather than a chase for money.

More about Bryan Pardue

Bryan is a husband, father, and coach. He has been running PeakOne Coaching for 4 years, helping his business owners with strategy development and accountability. He believes that the only magic solution is time on task.

Connect with Bryan HERE and on

LinkedIn or PeakOne Coaching Website

Reminder: Subscribe, Rate & Review this podcast!

Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

Subscribe now

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Take a minute and think about what money actually is.

It is literally paper and coins that we exchange for items or services we value.

Nowadays, it’s just numbers on a screen being passed around between bank accounts, credit card companies, and financial …

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And now, there’s a decision we all need to make, no matter what your financial circumstances look like.

That decision is this:

→ Do you want to be RICH? Or WEALTHY? ←

Because there is a big difference, and the process will change dep…

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As I dive into writing my book on wealth, I’ve been confronted with the harsh truth that my self-worth isn’t defined by my financial status. With a new baby and a huge dip in my income, I’ve faced those doubts head-on… again!

It was feeling really, really hard to move forward for a couple of weeks, if I’m honest. I’ve been challenged and confronted by the EXACT message that I’m trying to communicate in this book!

Funny how that works…

Here’s the truth: our financial circumstances don’t dictate our value or worth. It’s easy to fall into the shame and scarcity mindset and think we’re not enough. Which is exactly what makes it hard to move forward and keeps us in unproductive (or even destructive) behaviors.

I’ve walked this path before, feeling the shame of financial struggle, and it’s helped me to reconnect more deeply with those who feel trapped in similar situations. It’s also pushed me to reconnect with the true value I carry, the message I’m called to share, and the truth of who we ALL are beyond our financial status.

Remember, your gifts and worth are inherent, regardless of your bank balance. Let’s break free from these limiting beliefs together!

Grateful for this journey and eager to share more insights as I write.

💛 Jordan

More chapters are in the works, so make sure to follow along and subscribe as they come out!

If you look at the Merriam-Webster dictionary definition for wealth, it says this:

“An abundance of valuable material possessions or resources.”

This is exactly the definition that I was operating under.

What we need to understand about our dictionary definitions is that they adapt to the modern-d…

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Ideas are plentiful but… pent up, nowhere to go, feeling a little trapped, and maybe even getting stale?

That’s how I realized that I’ve felt for a long time now.

I am starting to understand that sharing my work is just as important as creating it. For so long, I have hoarded ideas and thoughts, thinking I needed to hold back until everything was perfect.

But the truth? Creativity only continues to come IN once you let it flow OUT.

As I work on this book, I’m learning that by releasing my thoughts, I make space for more to come in. It’s not just about writing; I’m realizing that it’s about continuing to heal my own relationship with money, time, and resources, too.

This feels a little strange since that’s exactly what I’m writing about, but I’ve come to peace knowing that this is truly a lifelong journey. I certainly am not “there” yet. And we never fully arrive!

How we handle one area of our lives reflects in others. If I’m scared to share my ideas, I may also be hoarding my finances. The lesson here is to trust the process and allow things to flow.

If you’ve pursued creative projects, what’s been your experience with this? I’d love to hear in the comments!

Watch the full video for a behind-the-scenes look at what this has been and felt like for me over the last few weeks!

Thanks for being on this journey with me. I’m grateful for you!

💛 Jordan

If you’re like most people, especially Americans, you probably think of something money-related. Assets, net worth, balance sheets, real estate, business, etc. Am I right?

In my first career as a financial advisor, this was the main focus. Helping people become WEALTHY. How …

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Hi, and welcome to Wealth and Wisdom. My name is Jordan Pendleton. If you are seeing this, probably because you’ve subscribed to my Substack or you’re on my mailing list and you read the first part of my book which came out last week, which was titled something along the lines of “face facts, I’m a fraud”.

As I mentioned in the intro email, I’m going to be releasing parts of my book, so that will be part of my book to some degree.

God also told me to share the journey. And that’s the part that I feel a little bit more uncomfortable with because the writing part is behind the scenes. I can do that in my own time. I can edit it. I can make it really good. But sharing the journey is a little bit messier, and I’m not always good with messy and showing what’s actually going on. It feels a little bit vulnerable and scary.

So this is my first of those posts of releasing part of the book and then filling you guys in on what was going on within me or behind the scenes to getting that out in the world. And first things is you know my mother-in-law was like that’s amazing you got the first part of your book out! But truthfully, I’ve had it written for at least six months I’ve had about 40 pages written for almost six months and just been sitting on it and felt really stuck.

I got to this point and then it did, it felt like there was this missing part of releasing it as I go and then sharing more of the behind-the-scenes as I go as well. That’s what I feel like God called me to do. So here we are. So yeah.

Jordan Pendleton (01:54.7)

Getting to actually releasing that first part of the book, ironically, or maybe not, the biggest obstacle I had to overcome was this feeling of being a fraud again. And that’s not an uncommon feeling for me in my past of feeling. I don’t know if you want to call it imposter syndrome, or I just like, “who am I to do this?”

And... that piece of like the fraud, this story that I’ve continued to tell myself that really keeps me kind of stuck or holding things back, is especially in the line of work that I’ve chosen. A lot of times, you know, people follow financial professionals for these equations to get to being a millionaire, and give me the baby steps and all this stuff. And my work couldn’t be farther from that.

And sometimes I have big insecurity around I’m not “there yet” I’m not a millionaire I’m not a you know, six, seven, eight figure earner, and all this stuff.

And so in my mind, that’s why people would follow me is because I have these amazing external results, and that I have this perfect formula that if you just follow these five baby steps or these steps, then you’ll be, you’ll be a millionaire just like me.

And funny enough, that is exactly what got me so stuck for so long. And got me in so much debt is this: give me the answers, tell me how to do it, and what to do. And I think we’re so desperate for that sometimes, especially if you have financial pain or financial struggle or struggle in your relationship with money. Like we just want somebody to give us the answers. And my work that I’ve developed and that’s really worked for me is that there’s not like this perfect set of steps.

Like there’s principles, I would say that work, but a lot of why it doesn’t work for a lot of people is that they don’t know themselves, they don’t know their values, they don’t know their, you know, what they’re really aiming for or what aligns with their life and what God’s called you to do.

And that’s where it all starts and when I really like had to put when I decided to put this out I had to face that story of like oh am I a fraud because I don’t have all these like amazing financial external results and come to terms with that and realize a yes I have a much much better relationship with money I’m still a work in though and being okay with that being okay that I’m not “There yet”.

I don’t even know what “there” is. But where I do know I stand that I didn’t before is that I have so much more peace and freedom around money. Because if you read that intro post, shame insecurity, and just feeling like never enough were my drivers for so so so long. And that led to a lot of external results, one of them being dead

Or I was on the other end of the pendulum for a while too of having a lot of money and being completely unfulfilled so now where I do stand that I the ground that I know that I take in this is helping people actually find freedom and release that shame and I know what that journey is like releasing the shame and actually stepping into who you are and what you’re called to and finding peace and freedom around money without having to be a millionaire or billionaire.

I believe that the best results and the only way we’re going to “get there” is by being and embracing the peace and the freedom that’s available to us right now - not based on our circumstances so that you know kind of to come back around like facing that I had to face that like am I a fraud question and actually answer that question to get that first post out into the world, which was very scary.

But also very freeing to know what this is. And don’t follow this or don’t follow me if you just want to become a millionaire. I’m not your girl. I’m not your girl if you just want to be a six, seven, eight figure earner. I’m your girl. If you want to find peace and freedom and release a lot of that shame and insecurity and never enoughness, that’s what I’m here for.

And I know that through that, we get to live our best lives and the lives that we were actually created for. Because shame and insecurity keep us bound.

So that was, yeah, a lot of my little internal process getting there. And I have quite a bit more of the book written that I’m excited as I comb through it. It’s been oddly a healing process so far of really unraveling

the story and just see how over especially the last 10 years now of how much of like these little bits and pieces that made no sense in the time are now kind of coming together and I’m seeing as I write this and as I release this and as I do this process, so much more of like why certain things had to happen.

Sometimes we don’t get the perspective until we’re on the other side. So continue following my journey. I’ll release another part, little chapter or sub chapter. I don’t know like the structure or the format quite yet of like what the book’s gonna be like, but that’s part of the journey. join along, follow my sub stack, free or paid subscriber. Love to have you along for the journey. Just super grateful you’re here and until next time.

Enjoy,

💛 Jordan

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Gulp...

I’ve known for a while now that at some point, I would write a book.

Truthfully, I’ve always resisted that calling. I thought it would be at least when I’m 40, 50, or 60 years old! Not now, at the ripe age of 35.

I’m much more comfortable working…

Read more

Host of the Activated Entrepreneur Podcast, Brooke Berndt sits down with guest, Jordan Pendleton, a money relationship coach. Together they delve into the deeper meanings of wealth beyond mere financial metrics. They discuss the importance of aligning one's values with their financial goals, the pitfalls of the shiny object syndrome in the online entrepreneurial space, and the significance of having a stable job while building a business. The conversation emphasizes the need for self-awareness in money relationships, the value of hiring support, and the reality of navigating the ups and downs of entrepreneurship. Ultimately, they highlight that true wealth is about stewardship and the impact one has, rather than just the numbers in a bank account.

Connect with Brooke

Podcast Apple & Spotify Offerings Instagram Facebook Linkedin About Brooke Berndt

Brooke is a transformative entrepreneur, coach, and founder helping women build aligned businesses that create lasting impact and financial freedom. With a background that spans franchise ownership, network marketing, and digital business, Brooke's approach blends strategy with soul.

As the founder of Virtue Beauty Co. and the Activated Entrepreneur podcast, she empowers entrepreneurs to scale their businesses through automated systems, digital products, and personal branding. With over 200 clients coached, Brooke specializes in creating "activated ecosystems"—profitable, purpose-driven businesses that give entrepreneurs the freedom to thrive without burnout.

Brooke is passionate about helping women step into their full potential, reclaim their time, and build legacies that go beyond just making money.

Don't forget about this amazing free offer from Jordan. She put a lot of time and effort into this project to be able to offer it to you, absolutely free! Take advantage now while you can!

eBook: Couples Guide to Getting on the Same Page About Money

Reminder: Subscribe, Rate & Review this podcast!

Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

JordanPendleton.com

Jordan Pendelton joins Adriane Cook's Podcast "Empowered Puberty for Girl Mom" as a guest speaker. Together they discuss the challenges of parenting and financial literacy, particularly focusing on how to teach children about money in a meaningful way. They explore generational money struggles, the importance of modeling financial conversations, and the significance of giving and generosity. The discussion emphasizes the need for a heart-centered approach to money management, encouraging parents to reflect on their own money stories and values to better guide their children.

Connect with Adriane

Website Podcast Instagram Facebook About Adriane Cook

Adriane's health journey began after struggling with depression and gut issues following the birth of her first daughter. A pivotal hospital stay led her to embrace her body's natural rhythms, discovering that cycle charting wasn't just for fertility—it was key to her overall well-being.

Today, Adriane empowers women to optimize their health by understanding their unique menstrual cycles. Through her coaching, podcast, and fertility services, she helps women regain vitality, take charge of their fertility, and achieve their goals with confidence.

She also hosts the Empowered Puberty for Girl Moms podcast along side her daughters, where she and her guests share valuable insights on raising empowered daughters through body literacy and healthy living.

Don't forget about this amazing free offer from Jordan. She put a lot of time and effort into this project to be able to offer it to you, absolutely free! Take advantage now while you can!

eBook: Couples Guide to Getting on the Same Page About Money

Reminder: Subscribe, Rate & Review this podcast!

Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

JordanPendleton.com

Jordan Pendleton explores the intricate relationship between money and faith, sharing REAL and personal experiences of struggle and transformation. She discusses how her journey through financial difficulties and a tumultuous relationship with alcohol led her to a deeper understanding of spirituality and purpose. The conversation highlights the importance of redefining success beyond monetary achievements and recognizing the role of faith in personal growth and fulfillment.

Don't forget about this amazing free offer from Jordan. She put a lot of time and effort into this project to be able to offer it to you, absolutely free! Take advantage now while you can!

eBook: Couples Guide to Getting on the Same Page About Money

Reminder: Subscribe, Rate & Review this podcast!

Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

JordanPendleton.com

Jordan Pendleton shares a personal story about her daughter and a lesson learned about money and attachment. Through a playful day at the splash pad, she reflects on how children perceive money and the emotional responses tied to loss and attachment. She draws parallels between children's interactions with money and adult behaviors, emphasizing the importance of a healthy relationship with money, the concept of abundance, and the need to let go of fixation on material loss. The discussion encourages listeners to reflect on their own financial mindsets and the lessons that can be learned from observing children.

Don't forget about this amazing free offer from Jordan. She put a lot of time and effort into this project to be able to offer it to you, absolutely free! Take advantage now while you can!

eBook: Couples Guide to Getting on the Same Page About Money

Reminder: Subscribe, Rate & Review this podcast!

Whatever platform you are listening on, make sure to follow or subscribe & sign up for notifications for when weekly episodes drop every week! And if you feel called, please leave a rating and review. This helps us to reach more people!

JordanPendleton.com