Hey W&W!
This week’s episode was a special one for me. I’ve had the honor and privilege of getting to walk through life and business with our guest, Jessica, for over 6 years now!
We met before Covid, and when the pandemic hit, Jessica’s in-person events business disappeared overnight. She went through some major trials during that time, forcing her to see that her identity was wrapped up in money and success. In this episode, she shares what that was like and what allowed her to come out of those 2 years of loss, even stronger than she was before.
If you’ve ever feared losing your businesses, source of income, and anything that is important to you, then what Jess shares will be so freeing!
Take a listen and enjoy!
💛 Jordan
In Today’s Episode...
What happens when your entire financial reality and business identity disappear overnight? Host Jordan sits down with close friend and multi-million dollar company leader Jessica Diers. Jessica takes us back to the traumatic onset of the COVID-19 pandemic, which completely wiped out her live events and trade show business for nearly two years. She opens up about her raw journey through self-will, rock bottoms, four years of early sobriety, and the eventual spiritual expansion that allowed her to rebuild a radically more fruitful company by letting go of the outcomes.
More About Jessica Diers
Jessica Diers is the owner and CEO of Diers Exhibits, a national experiential marketing and custom trade show design agency. While she leads a multi-million dollar business today, Jess actually built her career from the ground up within the family company her father founded in 1996. After returning from a transformative period studying abroad in Australia, she initially joined her dad’s business to help write content, but quickly realized she had a major knack for sales. In the early days, she balanced working 4:00 AM shifts as a Starbucks barista with spending her afternoons grinding through cold calls to secure her very first clients.
Over the next decade, Jess leaned into her love for communication and growth, eventually spearheading a complete corporate rebrand and buying the company out to take over full ownership. Today, she focuses on scaling Diers Exhibits into a 100% woman-owned national industry leader, crafting immersive brand stories for large-scale national events. Outside of running the agency, Jess is deeply passionate about mentoring other entrepreneurs, championing transparent leadership, and helping professionals navigate the grueling realities of modern hustle culture.
Connect with Jess → Instagram LinkedIn Website Threads
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