In Today's Episode...
What happens when your entire financial reality and business identity disappear overnight? Host Jordan sits down with close friend and multi-million dollar company leader Jessica Diers. Jessica takes us back to the traumatic onset of the COVID-19 pandemic , which completely wiped out her live events and trade show business for nearly two years. She opens up about her raw journey through self-will, rock bottoms, four years of early sobriety, and the eventual spiritual expansion that allowed her to rebuild a radically more fruitful company by letting go of the outcomes.
Connect with Jess
Instagram LinkedIn Website Threads More About Jessica Diers Jessica Diers is the owner and CEO of Diers Exhibits , a national experiential marketing and custom trade show design agency. While she leads a multi-million dollar business today, Jess actually built her career from the ground up within the family company her father founded in 1996. After returning from a transformative period studying abroad in Australia, she initially joined her dad's business to help write content, but quickly realized she had a major knack for sales. In the early days, she balanced working 4:00 AM shifts as a Starbucks barista with spending her afternoons grinding through cold calls to secure her very first clients. Over the next decade, Jess leaned into her love for communication and growth, eventually spearheading a complete corporate rebrand and buying the company out to take over full ownership. Today, she focuses on scaling Diers Exhibits into a 100% woman-owned national industry leader, crafting immersive brand stories for large-scale national events. Outside of running the agency, Jess is deeply passionate about mentoring other entrepreneurs, championing transparent leadership, and helping professionals navigate the grueling realities of modern hustle culture.
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